For senior product and marketing teams designing their AI-native operating model together — not as a top-down mandate from the CEO, and not as scattered individual experimentation.
Three patterns we see in the leadership teams we coach. If one of them sounds like the meeting you had last week, the work will fit.
The CEO or CPO set a direction on AI. The team nodded in the all-hands and went back to their desks. Six weeks later, five different interpretations are running in parallel. Some are working, most aren't. The work is collective design — the team building the operating model together so it survives contact with their actual workdays.
Half of your senior team is leaning hard into AI — shipping with Claude, prototyping with v0, running their week through ChatGPT. The other half is quietly skeptical or quietly behind. The gap is now affecting how the team makes decisions together. The work is reconciling the spread so the team operates with a shared baseline.
The next phase of the operating model — how planning works, how briefs are written, how reviews happen, how headcount is shaped — has to be designed with the team, not for them. Decisions handed down don't survive the first sprint. The work is building the new model in the room, together.
Coaching is the working format; collective AI-native operating-model design sits behind every session. The team works on in-flight artefacts — roadmaps, briefs, planning docs, retros — not generic exercises imported from a workshop deck.
90-minute or half-day sessions, fortnightly or monthly, with the team in the room (remote or in-person). Sessions are working sessions: the team tackles a decision on their desk and the AI-native angle on it. Async between sessions, usually with the team lead.
Every team coaching engagement at Polyviam carries the same lens. We work out where AI actually creates value across the team's workflow — and where the team is leaning on it for the wrong reasons. The point is to make the team able to make those calls collectively, on the next decision they bring to a session.
Standard format is the senior team (4–12 people) meeting together with Polyviam guiding. Hybrid formats blend team sessions with 1:1 coaching for the team lead — see founder & CEO coaching, marketing coaching, or product management coaching for the 1:1 variants.
When team coaching and group programmes fail, they fail in a small set of recognisable patterns. These are the five Polyviam is structurally built to avoid.
Adoption is no longer uneven. The senior team operates from a shared AI baseline — same practices, same vocabulary, same way of evaluating where AI fits — without anyone having to write it down as a policy.
At least one core team workflow — usually planning, briefing, or review — has been redesigned around AI rather than bolted onto. The team can describe what changed, what got faster, and what the humans now spend their time on.
The team is surfacing AI opportunities collectively and killing the tempting-but-wrong ones with reasoning everyone can audit. New hires onto the team pick up the practice without it needing to be explicitly taught.
“ We're obsessed with growth. It's all we talk about. And one of the people who've really helped us adapt to the next phase of growth is Jayson. You feel that he is playing the long-game with you from the start. ”
Senior product or marketing teams at established B2B companies — mid-market and up. Typically the leadership group (4–12 people), optionally plus a broader function. It is the right format when an AI-native operating model needs to be designed collectively, not cascaded from a single CEO or CPO. It is not a corporate training programme, and it is not an "AI for everyone" workshop.
1:1 coaching shapes the individual leader's thinking. Team coaching shapes how the team thinks together. They serve different problems. Most engagements that start as 1:1 with a CMO or CPO eventually surface a team-level question — that is usually when adding a team coaching stream makes sense. Some engagements run both in parallel.
Typically 90-minute or half-day sessions, fortnightly or monthly, with the team in the room (remote or in person). Sessions are working sessions on in-flight artefacts — the roadmap, the planning doc, the campaign brief — not generic exercises. Async between sessions for one or two members at a time, often the team lead. Engagements run three to nine months.
Engagement pricing is on request and sized to the team and scope. Team coaching is priced differently from 1:1 because the unit of value is collective change, not individual sessions. A scoping call settles the format and price.
Usually yes, at least at the start. Team coaching only works when the senior person who owns the decision authority is part of the conversation; otherwise the team negotiates against an absent stakeholder, which is theatre. After the first few sessions, some leaders step out and the team continues — that is a sign the engagement is working.
No. A workshop or training programme delivers content; team coaching shapes how the team makes decisions together. The output is a team that is operating differently in the weeks between sessions, not a deck or a curriculum. If what you actually need is a one-off training session, we will tell you and point you elsewhere.
No. Polyviam's team coaching is specifically for product and marketing teams (and senior leaders adjacent to those functions). The pattern recognition and AI lens are deepest in those two functions. Engineering and sales teams have specialist coaches and consultants who serve them better.
Jayson Robinson is the founder of Polyviam and runs all coaching engagements personally. Over the last decade he has led growth and marketing strategy for B2B companies including BairesDev and Toptal — both US unicorns — alongside building his own businesses. He has designed and executed marketing strategies that have collectively driven over $120M in incremental annual revenue for clients.
Alongside operator work, he coaches and teaches. He has taught or coached over 500 product managers, marketers, execs, and founders from organisations like Spotify, Accenture, LEGO Group, and the UK Home Office (plus hundreds of lesser-known organisations).
Based in London, working with operators across the UK, US, and Europe.
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We'll discuss your goals and your level of fluency and maturity. By the end we'll know the type of engagement you need.
