Hands-on coaching for CMOs, VPs of marketing, and heads of marketing at established companies navigating how AI changes their team op model.
Three patterns we see in the marketing leaders we coach. If one of them sounds like the conversation in your last team meeting, the work will fit.
Your team is doing more — more campaigns, more variants, more touchpoints. The dashboards are up and to the right. But the pipeline number hasn't moved, and you can't tell whether AI is creating attributable value, your measurement is broken, or you're just running faster on the same wheel. The work is separating attributable lift from activity, then redesigning the bets so AI shows up where it actually changes economics.
You inherited a marketing operating model that wasn't really working — fuzzy briefs, weak distribution, attribution nobody trusts — and bolted AI on top. Now the same problems run at 5× speed. The team is busier, the meetings louder, and the gap between activity and outcome is wider than before. The work is fixing the upstream operating model first, then putting AI where the fixed model has actual leverage.
Your team is shipping 3× more content with AI in the loop. The brief, the draft, the variants are all faster. But the lifts from a great long-form piece aren't landing, and AI quietly sanitised your voice into the same shape as everyone else's. The work is moving AI off the draft and onto research, distribution, and QA; writing down the specific tics and edit rules that keep voice alive through the pipeline.
Coaching is the working format; AI-native marketing operating-model design sits behind every conversation. Sessions are built around the decisions already on your desk: the quarterly roadmap, the headcount plan, the agency renewal. Not a generic CMO curriculum.
60 or 90 minute sessions, every one or two weeks. Sessions are working sessions: we tackle the decision in front of you and the AI-native angle on it. Async between sessions on Slack, Loom, or email.
Every marketing coaching engagement at Polyviam carries the same lens. We work out where AI actually creates value across your funnel — research, content, creative, lifecycle, analytics, ops — and where it is wasted motion. The point is to make you able to spot the difference yourself, on the next call your team brings you.
Standard format is 1:1 with the marketing leader. Marketing leadership pairs (CMO + VP, or CMO + head of growth) occasionally run as a small group at slightly different cadence. Whole-team coaching is a separate offer — see team coaching.
When CMO and marketing-leader coaching fails, it fails in a small set of recognisable patterns. These are the five Polyviam is structurally built to avoid.
You can clearly articulate where AI changes the unit economics of your marketing function across content, research, paid, and lifecycle, and where it doesn't. Most CMOs can't, and it shows in their board updates.
You've redesigned at least one core marketing workflow around AI — usually content, research, or campaign ops — rather than bolting AI onto an existing one. The change is visible in throughput, in headcount, and in what your team's day looks like.
Your team is using AI fluently, not just you. The senior marketers on your team are surfacing AI opportunities every month and killing the tempting-but-wrong ones with reasoning you can audit. The judgement travels.
“ We're obsessed with growth. It's all we talk about. And one of the people who've really helped us adapt to the next phase of growth is Jayson. You feel that he is playing the long-game with you from the start. ”
CMOs, VPs of marketing, and heads of marketing at established B2B companies — mid-market and up, typically $10M+ in revenue or 100+ employees as a floor. It is not for solopreneur marketers, SMB owner-operators wearing the marketing hat, or pre-revenue startups looking for someone to teach them the basics of paid acquisition. The work assumes you already run a marketing team and own a marketing P&L.
Coaching is you doing the work, with us in the room. Consulting is us doing the work and handing it over. Coaching is what you choose when you want the muscle to stay in-house. Consulting is what you choose when there is a defined-scope output you need produced. Many marketing leaders combine both: coaching on the strategic and team-shaping calls, consulting on a specific build (e.g. inbound infrastructure, lifecycle programme).
Engagement pricing is on request and sized to scope. Sessions are 60 or 90 minutes, weekly or fortnightly, on an ongoing monthly contract. Most engagements run three to twelve months.
In-house only. The work is operating-model design, headcount calls, and where AI installs in your stack — questions that only make sense when the marketing function lives inside the company that owns the P&L. Agency marketers and consultancy partners face genuinely different structural problems (positioning, productisation, margin under AI pressure) and are better served by coaches who specialise in agency work.
Yes — that is the most common starting state. The work is moving from individual tool use ("the writers use Claude for drafts") to operating model change ("we redesigned the content pipeline so AI is doing the legwork and humans are doing the judgement calls"). The shift is structural, not tactical.
No. AI is the lens, not a topic. Marketing is the function where AI economics hit hardest first — content, research, lifecycle, paid creative, analytics, ops. A coaching engagement that treats AI as one chapter in a generic CMO programme is already out of date for 2026. Every conversation here sits behind the same question: how does AI change how this part of your marketing system operates.
No. Polyviam works at mid-market scale and upwards. Early-stage and SMB marketers are well-served by other coaches and the existing creator-coach market. The questions a head of marketing at a 200-person B2B SaaS asks are structurally different from the ones a solo marketer at a 10-person seed-stage company asks, and the work should not be the same.
Jayson Robinson is the founder of Polyviam and runs all coaching engagements personally. Over the last decade he has led growth and marketing strategy for B2B companies including BairesDev and Toptal — both US unicorns — alongside building his own businesses. He has designed and executed marketing strategies that have collectively driven over $120M in incremental annual revenue for clients.
Alongside operator work, he coaches and teaches. He has taught or coached over 500 product managers, marketers, execs, and founders from organisations like Spotify, Accenture, LEGO Group, and the UK Home Office (plus hundreds of lesser-known organisations).
Based in London, working with operators across the UK, US, and Europe.
More on the about page.
We'll discuss your goals and your level of fluency and maturity. By the end we'll know the type of engagement you need.
